Link Building is the most crucial part of search engine optimization. The reason it is so important, is that Google determines the popularity of a website by the number and quality of websites that link back to that website. This is the basic understanding of backlinking however it is a lot more complicated than that.
Google do not want you linking from only one platform of websites, but many platforms of websites. For instance, if your website has 100 backlinks from blogs alone, this will not be effective in terms of SEO. Your backlinking strategy must come from a range of platforms such as directories, blogs, social bookmarks and social networks.
Anchor text is also a vital factor to search engine optimization. Anchor text is plain text with a backlink inserted into it. When you click the anchor text, it will take you to another webpage or website. Old SEO techniques entitled placing the primary keyword you would like to rank, as your anchor text on other websites, and when users clicked on this anchor text, it would lead them straight to your website. Incorrect use of your anchor text will lead to ineffective SEO.
A variation of no follow and do follow backlinks are necessary when building backlinks. This makes your linking campaign appear natural in the eyes of Google.
A nofollow website link is a backlink that does not need to be crawled by search engine spiders, while a dofollow website link is a backlink that is allowed to be crawled by search engine spiders. Having an mix of the two is excellent SEO.
Backlinks need to be applied in a natural manner, which means they must be built at different times of the day. Many SEO experts have made the mistake of building backlinking altogether at the same time of the day. The process must seem natural or you are wasting your time and money.
If your backlinking campaign is not correctly applied, there are two possible outcomes:
Your website will remain static and not climb high pages of the search engines Or
Your website will be punished if your link building methods are considered to be spammy.
THERE ARE TWO TYPES OF PUNISHMENTS:
The first type is losing your Google rankings but still being indexed- your rankings can be recovered but it will take some time.
The second type is being completely removed off the search engines as your website is de-indexed- your website cannot be recovered and it could be months or even years until your website becomes indexed again.
To check if your website has been de-indexed, simply type in “site:”yourwebsiteaddress.com”.
If your website does not appear, then you have been de-indexed, however if your website does appear then you will be able to use an SEO service provider.